NAVYBOOT AND JET SET – OFFICIAL PARTNERS OF MICHAEL SCHUMACHER
Navyboot, Swiss premium brand for shoes and accessories, and exclusive sports fashion label Jet Set are the personal partners of Michael Schumacher, set to make his comeback into Formula1 racing this March 14. Both brands will be visible prominently on Schumacher’s racing overalls. The World Championship record holder’s long-term partnership will also entail his involvement in the development of high-tech sneakers for Navyboot as well as in various charity projects.
“We have been very fortunate indeed to meet Michael Schumacher and to win him for this partnership. He will help us add high-tech competence to Navyboot’s competence in the field of design. As for Jet Set, his active sports career will give the cult brand Jet Set a boost, making it better known worldwide. As our brand ambassador, Michael Schumacher exudes outstanding charisma,” declared Philippe Gaydoul, Chairman of the Board of the Gaydoul Group, owner of Navyboot and majority shareholder of Jet Set, at the press meeting in Munich. The Formula1 World Championship record holder is set to make his comeback, after a three-year hiatus, this March 14 on the occasion of the Bahrain Grand Prix. “The opportunity to establish and set in motion, as a team, something aimed at the long term, that is what’s essential for me. I look forward to this collaboration,” was how Michael Schumacher summarized the partnership. Both his highly developed understanding of technology, honed in Formula1 racing, and his analytical skills, those of a record-setting world champion, will be influential in the development of a Navyboot high-tech sneaker as well as other activities. “Passion and a professional attitude, these are the attributes driving forward Michael Schumacher’s career, and they are in perfect alignment with our own,” Navyboot CEO Hendrik Gottschlich agrees. The pleasure of performance, the passion for skiing and the affinity for the brand are what Jet Set CEO Peter Kappler considers the optimal preconditions for associating the name Michael Schumacher with his luxury sports fashion label: “He embodies a new, modern jet set – energetic, outgoing, yet unassuming.” As well as contributing to the development of new products, Michael Schumacher’s collaboration will see him actively involved in various charity projects over the coming years.
Munich, February 10, 2010